Client: Nissan
Project: Murals In Motion
Role: Head of Digital Operations
Agency: TBWA\Chiat\Day
Real-time OOH execution sponsored by Nissan. Ten large murals were painted over Hollywood Boulevard using a robot named Albert. The murals were voted on by followers on social media, and users were able to follow the entire process via Facebook and Twitter livestream.
Client: Procter & Gamble
Project: Tide + Downy Olympics
Role: Associate Director, Production
Agency: Digitas
Tide's first-ever Vine video series (that was also released on Facebook, Twitter, and as preroll), this stop-motion video won Adweek's 'Ad of The Day' with it's whimsical and crafty take on a classic winter sport.
Client: Samsung
Project: Apps & Services
Role: Executive Producer
Agency: R/GA
Working with a Korea-based client team, oversaw production of a comprehensive digital toolkit that was distributed to Samsung teams across the globe. We created 7 individual TV spots (including the anthem spot at left), produced a photoshoot to capture product imagery, and designed and implemented a web-based services hub on Samsung.com.
Client: Samsung
Project: Virtual Vs. Reality
Role: Senior Producer
Agency: R/GA
An innovative production showcasing Samsung's Gear VR virtual-reality headset. In addition to a short film highlighting the VR headset, we also built a custom web experience that allowed users to toggle between reality and VR.
PORTFOLIO
PROFESSIONAL WORK
Client: Samsung
Project: GS8 Launch
Role: Group Production Director
Agency: R/GA
An integrated 360 campaign for the launch of the Samsung GS8, including TV spot anthem (left), digital campaign, and immersive Times Square takeover connecting over 40 digital billboards.
Client: Smithsonian Museum
Project: Connected By Design
Role: Executive Producer
Agency: R/GA
A groundbreaking exhibit app for the "Connected By Design" exhibit at the Cooper Hewitt Museum that incorporated AI, machine learning, and image recognition to enhance the in-museum experience. The app included over 10 hours of commentary from leading design thinkers and visionaries.
Client: Samsung
Project: Try On A Six
Role: Senior Producer
Agency: R/GA
An innovative digital experience created for the launch of the Galaxy S6 that allowed users to control a virtual device by manipulating their current phone.
Client: Samsung
Project: Gear S2 Launch
Role: Senior Producer
Agency: R/GA
A hip, modern set with concentric lighted circles reflecting the unique rotating bezel of the Samsung Gear S2 device helped launch this flagship wearables product.
PERSONAL PROJECTS
"Work It Out" Feature FIlm
2008, 88 min.
Role: Unit Production Manager
Awarding-winning feature film starring Walt Willey (All My Children), Gene Jones (No Country for Old Men), and Kevin Porter Young that I produced.
"Celtics Jack Black Has All The Right Moves"
Role: Writer, Director
A behind-the-scenes look at one of the Boston Celtics's vaunted "superfans", Mark Russo (aka Celtics Jack Black).
"Machine Gun" Music Video
Role: Director
Not everything is as it seems in this music video I directed for singer/songwriter Julian Hannibal.
"Drone Wars" Trailer for Kickstarter
Role: Writer, Director, Creator
A trailer for "Drone Wars", an original concept for a webseries I developed using drone footage, After Effects, and lots of glitch transitions.