Meta Quest 2 Holiday Campaign
Program Manager Lead
Meta Reality Labs
Fully integrated 360 campaign for the Meta Quest 2 headset.
Samsung GS8 Launch
Group Production Director
Agency: R/GA
Product launch campaign for the Samsung GS8, including TV (left), digital, and immersive Times Square takeover connecting over 40 digital billboards.
Smithsonian Museum: Connected By Design
Executive Producer
Agency: R/GA
Exhibit and app for the "Connected By Design" exhibit at the Cooper Hewitt Museum.
Samsung Apps & Services
Executive Producer
Agency: R/GA
Comprehensive global digital toolkit. Content included TV spots, product library photoshoot, and responsive web design templates..
Samsung Virtual Vs. Reality
Senior Producer
Agency: R/GA
Product demo video for Samsung's Gear VR virtual-reality headset, including some of the amazing early content that was available.
Samsung Try on A Six
Senior Producer
Agency: R/GA
Interactive web-based product demo for the Samsung Galaxy S6.
Samsung Gear S2 Launch
Senior Producer
Agency: R/GA
Launch campaign for the Samsung Gear S2 wearable smart watch.
Nissan Murals In Motion
Head of Digital Operations
Agency: TBWA\Chiat\Day
Real-time OOH execution sponsored by Nissan. Ten large murals were painted over Hollywood Boulevard using a mural-painting robot. Artwork was sourced from social media and the event was livestreamed.
Procter & Gamble Tide + Downy Olympics
Associate Director, Production
Agency: Digitas
Tide's first-ever Vine video series (that was also released on Facebook, Twitter, and as preroll), this stop-motion video won Adweek's 'Ad of The Day'.