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Meta: Quest Holiday Campaign


Meta Reality Labs

Role: Program Manager Lead

Program lead for go-to-market efforts for the Meta Quest 2 virtual reality headset. Managed cross-functional teams and external agencies to deliver fully integrated 360 campaign. 

Samsung: GS8 Launch

 

Agency: R/GA

Role: Group Production Director

Drove product launch campaign for the Samsung GS8 flagship smartphone, with deliverables including TV broadcast commercials, digital executions, and an immersive Times Square out-of-home takeover. 

Smithsonian Museum: Connected By Design

 

Agency: R/GA

Role: Executive Producer

Integrated production lead for a groundbreaking experience that combined a physical exhibition at the Cooper Hewitt museum with an innovative mobile app. 

Nissan: Murals In Motion

 

Agency: TBWA\Chiat\Day

Role: Head of Digital Operations

Led a unique real-time execution combing user-general digital content with a mural-painting robot on an outdoor billboard in downtown Los Angeles. 

Pfizer: Here's to Science

Agency: Publicis

Role: SVP, Program Management

Oversaw development and delivery of a campaign celebrating Pfizer's 175th annivesary, kicking off with their first-ever Super Bowl commercial. 

Samsung: Virtual Vs. Reality

 

Agency: R/GA

Role: Senior Producer

Integrated producer for a unique product demo for Samsung's Gear VR virtual-reality headset, combining narrative storytelling with immersive, 360-degree video content. 

Samsung: Apps & Services Toolkit

 

Agency: R/GA

Role: Executive Producer

Executive Producer for a comprehensive global digital toolkit for the launch of Samsung's Apps & Services business. Content included TV spots, product library photoshoot, and responsive web design templates.

Samsung: Try on A Six

 

Role: Senior Producer

Agency: R/GA

Interactive web-based product demo for the Samsung Galaxy S6. 

Procter & Gamble: Tide + Downy Olympics

 

Agency: Digitas

Role: Associate Director, Production

Production director for Tide's first-ever Vine video series that won Adweek's 'Ad of The Day'.

Commercial Work
PERSONAL PROJECTS

© 2019-2025 Patrick McCabe. All rights reserved.

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