Meta Quest 2 Holiday Campaign
Program Manager Lead
Meta Reality Labs
Fully integrated 360 campaign for the Meta Quest 2 headset.
Samsung GS8 Launch
Group Production Director
Product launch campaign for the Samsung GS8, including TV (left), digital, and immersive Times Square takeover connecting over 40 digital billboards.
Smithsonian Museum: Connected By Design
Exhibit and app for the "Connected By Design" exhibit at the Cooper Hewitt Museum.
Samsung Apps & Services
Comprehensive global digital toolkit. Content included TV spots, product library photoshoot, and responsive web design templates..
Samsung Virtual Vs. Reality
Product demo video for Samsung's Gear VR virtual-reality headset, including some of the amazing early content that was available.
Samsung Try on A Six
Interactive web-based product demo for the Samsung Galaxy S6.
Samsung Gear S2 Launch
Launch campaign for the Samsung Gear S2 wearable smart watch.
Nissan Murals In Motion
Head of Digital Operations
Real-time OOH execution sponsored by Nissan. Ten large murals were painted over Hollywood Boulevard using a mural-painting robot. Artwork was sourced from social media and the event was livestreamed.
Procter & Gamble Tide + Downy Olympics
Associate Director, Production
Tide's first-ever Vine video series (that was also released on Facebook, Twitter, and as preroll), this stop-motion video won Adweek's 'Ad of The Day'.