
Meta: Quest Holiday Campaign
Meta Reality Labs
Role: Program Manager Lead
Program lead for go-to-market efforts for the Meta Quest 2 virtual reality headset. Managed cross-functional teams and external agencies to deliver fully integrated 360 campaign.

Samsung: GS8 Launch
Agency: R/GA
Role: Group Production Director
Drove product launch campaign for the Samsung GS8 flagship smartphone, with deliverables including TV broadcast commercials, digital executions, and an immersive Times Square out-of-home takeover.

Smithsonian Museum: Connected By Design
Agency: R/GA
Role: Executive Producer
Integrated production lead for a groundbreaking experience that combined a physical exhibition at the Cooper Hewitt museum with an innovative mobile app.

Nissan: Murals In Motion
Agency: TBWA\Chiat\Day
Role: Head of Digital Operations
Led a unique real-time execution combing user-general digital content with a mural-painting robot on an outdoor billboard in downtown Los Angeles.


Pfizer: Here's to Science
Agency: Publicis
Role: SVP, Program Management
Oversaw development and delivery of a campaign celebrating Pfizer's 175th annivesary, kicking off with their first-ever Super Bowl commercial.
Samsung: Virtual Vs. Reality
Agency: R/GA
Role: Senior Producer
Integrated producer for a unique product demo for Samsung's Gear VR virtual-reality headset, combining narrative storytelling with immersive, 360-degree video content.

Samsung: Apps & Services Toolkit
Agency: R/GA
Role: Executive Producer
Executive Producer for a comprehensive global digital toolkit for the launch of Samsung's Apps & Services business. Content included TV spots, product library photoshoot, and responsive web design templates.

Samsung: Try on A Six
Role: Senior Producer
Agency: R/GA
Interactive web-based product demo for the Samsung Galaxy S6.

Procter & Gamble: Tide + Downy Olympics
Agency: Digitas
Role: Associate Director, Production
Production director for Tide's first-ever Vine video series that won Adweek's 'Ad of The Day'.
