01 WORK Experience
2021 - 2023
Meta
Menlo Park, CA (remote)
PROGRAM MANAGER LEAD
Program Manager Lead managing VR, content, and metaverse marketing projects for Reality Labs, including above-the-line advertising, performance media campaigns, and special projects.
2019 - 2021
AKQA
New York, NY
PROGRAM DIRECTOR
Led delivery for several of AKQA NY's largest clients, including Verizon Wireless and Campari Group.
2018-2019
TBWA\Chiat\Day
New York, NY
HEAD OF DIGITAL OPERATIONS
Led production for TBWA NY's largest client, Nissan Motors. Oversaw a cross-functional team developing strategic, creative, and innovative marketing campaigns for multiple vehicle launches a year.
2014-2018
R/GA
New York, NY
GROUP DIRECTOR, PRODUCTION
Led product launch campaigns for Samsung Electronics and other clients. Produced interactive experiences and live action content. Managed a team of producers and account staff and drove revenue growth through developing new product offerings.
2012-2014
DIGITASLbi
Boston, MA
ASSOCIATE DIRECTOR, PRODUCTION
Led real-time marketing team delivering social media content for CPG and apparel clients. Provided agency POVs on emerging technologies and platforms.
2010-2012
VitalSource Technology
Boston, MA
INTERACTIVE PRODUCER
Produced HTML5 ebooks for publishing industry clients. Managed and maintained client relationships.
2008-2010
Freelance
New York, NY
FREELANCE EDITOR/PRODUCER
Concepted, produced, and edited a video and interactive projects, including a feature film, online content series, and a daily web broadcast.
02 SELECTED PROJECTS
HELLO.
My name is Patrick McCabe. I'm a multidisciplinary program leader in the technology, advertising, and telecommunications industries, and I've worked on behalf of clients including Meta Reality Labs, Samsung Electronics, Verizon, Procter & Gamble, and the Smithsonian Museum.
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I'm an expert in driving business growth through product development, creative and impactful marketing, and development of partner and client relationships.
I've got experience working with VR, AR, and AI, and I'm passionate about leveraging new technologies to create innovative products and experiences.
