01 WORK Experience
2024 - PRESENT
2021 - 2023
2023 - 2024
2019 - 2021
Publicis
New York, NY
SENIOR VICE PRESIDENT, PROGRAM MANAGEMENT
SVP of PMO for global advertising network. Led a team of direct reports, interfaced with C-suite clients and agency leadership, and oversaw delivery of fully integrated go-to-market campaigns.
2018-2019
Meta
Menlo Park, CA (remote)
PROGRAM LEAD
Program Lead for VR, content, and metaverse marketing projects within Meta's Reality Labs division, overseeing above-the-line advertising, performance media, and special projects.
AKQA
New York, NY
PROGRAM DIRECTOR
Led delivery for AKQA NY's largest clients, Verizon Wireless and Campari Group. Managed team of Project Managers and account staff overseeing UX workflows, content development, and creative execution.
Meta
Menlo Park, CA (remote)
PROGRAM LEAD
Program Lead managing go to market campaigns for the Ray-Ban Meta AI glasses product. Manage external agencies, facilitate cross-functional collaboration, and oversee program delivery.
TBWA\Chiat\Day
New York, NY
HEAD OF DIGITAL OPERATIONS
Led production for TBWA NY's largest client, Nissan Motors. Oversaw a cross-functional team developing strategic, creative, and innovative marketing campaigns for multiple vehicle launches a year.
2012-2014
2014-2018
R/GA
New York, NY
GROUP DIRECTOR, PRODUCTION
Led product launch campaigns for Samsung Electronics and other clients. Produced interactive experiences and live action content. Managed a team of producers and account staff and drove revenue growth through developing new product offerings.
DIGITASLbi
Boston, MA
ASSOCIATE DIRECTOR, PRODUCTION
Led real-time marketing team delivering social media content for CPG and apparel clients. Provided agency POVs on emerging technologies and platforms.
2010-2012
VitalSource Technology
Boston, MA
INTERACTIVE PRODUCER
Produced HTML5 ebooks for publishing industry clients. Managed and maintained client relationships.
02 SELECTED PROJECTS
HELLO.
My name is Patrick McCabe. I'm a multidisciplinary marketing program leader in the technology, advertising, and telecommunications industries, and I've worked on behalf of clients including Meta Reality Labs, Samsung Electronics, Verizon, Procter & Gamble, and the Smithsonian Museum.
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I'm an expert in driving business growth through product development, creative and impactful marketing, and development of partner and client relationships.
I've got experience working with VR, AR, and AI, and I'm passionate about leveraging new technologies to create innovative products and experiences.
